Jeff earned his BBA in Management of Information Systems from Texas A&M University and then served in the Military Intelligence Branch of the U.S. Army in the 1990s. After 15 years in executive management post-military, his entrepreneurial spirit took over when he founded Predictive Fitness and launched TriDot powered by the patent-pending nSight optimization technology. Jeff is a four-time IRONMAN finisher, certified USA Triathlon Level II Coach, USA Cycling Level III Coach, and USA Track & Field Level I Coach. He’s been coaching triathletes for nearly 20 years including more than a dozen professional triathletes, a half dozen national and world champion age-group athletes, and one member of the USA Olympic B Team.